Geek Chic: The “Hero Within” Men’s Fashion Line to Debut at SDCC 2016


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Written by C. Diva

Hero Within is a lifestyle men’s fashion brand that celebrates the heroism found in today’s modern geek. While it’s never been easier to be a passionate geek, express in your fandom in a professional environment still remains difficult. The Hero Within vision is to merge sophisticated outerwear that both reflects geekdom as well as expresses our inner hero. Today’s nerds are more than just enthusiast but are online content creators, influencers in business, shapers of culture and change makers in the community-they should have fashion to express that.

“As fanboys, we’ve grown up settling for limited and boring nerd style- graphic tees and hoodies. While our passion hasn’t changed, our fashion needs have. HERO WITHIN apparel was designed to be sophisticated while shamelessly embracing our geeky side. We hope everyday you can celebrate your hero within.”
-Tony B Kim, Founder and CEO

Hero Within Batman
Whether it’s Superman, Batman or your favorite DC Comics™ hero, we uniquely integrate iconic symbols into the construction of each garment, creating a subtle yet bold statement. This innovative approach will redefine how men express fandom. The Hero Within collection is perfect for the office, out on a date, meeting clients or attending an event. With many options, we provide elite geeky style for everyday geeks. will  exclusively be open for Pre-Orders 8:00a PST, July 6th to July 31st 2016 (or until we reach capacity). The store will reopen at a future date. The entire collection will be at San Diego Comic-Con.

Visit the collection at To learn more about Hero Within or to book an interview, contact Tony B Kim at Follow at @HeroWithinInc and Twitter, Instagram and on Facebook.

Hero Within is officially licensed by DC Comics™.

Check out the incentives for our SDCC 2016 fundraising campaign here.